|
|
| |
 |
| |
|
| |
|
| |
| Café Culture |
| |
|
Coffee is a cultural obsession in the United States. Chains with thousands of branches like Dunkin' Donuts or Starbucks rule US daily street life. 90% of coffee consumed in the US is in the morning, and one can see millions of white foamy cups with boldly printed pink and orange logos bobble across the streets in morning rush hour and on the train. Coffee drive-ins are a fixation for the rushing army of construction workers. During lunch break, men and women in smart business suits drop into coffee shops.
Students chill out from early afternoon till late evening on snug couches at coffee lounges around college grounds. Police officers hold coffee cups while on the highways. In short, coffee drinkers in the United States can be found just about anywhere you go.
This mass-psychotic ritual causes Americans to relate Europe above all with cars that oddly do not contain cup holders (to an American this is like selling a car without tires), or with the very small cups of coffee European restaurants serve. Coffee in the US is a subculture that massively floated to the surface of the consumer's society.
Coffee shops are the alternative to Coca-Cola and so much more than just coffee: it's chocolate, ice-cream, frappuccino, travel mugs with exotic prints, cups and live music, CD's, discounts on exhibitions and even support for volunteer work.
|
|
|
|
| |
|
| |
|
|
|
